We enlisted the help of three of professional athletes – each assassins in their own right – to make the point that everybody can leave a legacy.
Basketball’s Derrick Rose, football’s Adrian Peterson, and MMA’s BJ Penn are lethal in their own fields. We used them to illustrate that anybody can leave a legacy as an assassin.
Rocksmith was a unique music video game in that you used real instruments as controllers and actually honed real skills while playing. This spot showed that everybody has a rockstar inside of them just waiting to be let out.
While guitar is by no means easy to master, we wanted to communicate that with Rocksmith, anybody could at least learn how to pick up and play a real instrument.