Chuck McBride is the Founder & Chief Creative Officer at Cutwater. With partner Christian Hughes, he co-leads the creative and cultural vision of the agency.
Chuck founded Cutwater in 2007. Under his leadership, Cutwater developed iconic work for Ray-Ban, Jeep, LensCrafters, and BNP Paribas. In 2011, the Partners took the agency independent.
Prior, Chuck was the Creative Director of North America at TBWA\Chiat\Day, where, alongside Lee Clow he won Sprint, Mars, Adidas, and Agency of the Year, twice. While running the San Francisco office, it became the most awarded agency in the world. Chuck also worked at Wieden + Kennedy running the Nike account, and at Goodby Silverstein and Partners he worked on Isuzu and the “Got Milk?” campaign.
Chuck has been nominated five times for an Emmy, awarded one. He fared way better at the Cannes International Advertising Festival, D&AD, One Show, Clios, Communication Arts, NY Art Directors Club, Andy’s, and Effies. Much of his work is on permanent collection at the Museum of Modern Art. Creativity Magazine named Chuck one of the 50 most influential creative people in the industry. Adweek twice named him a creative all-star. He has served on every major award show jury and has spoken at many industry councils on talent, collaboration, strategy, media, and story.