LensCrafters: Eye Love LC Logo


We created a logo that was likable and human to reinforce that LensCrafters was excited about helping people with the gift of sight.

LensCrafters “See What You Love”

The gift of sight is nothing without the people you love. 


When LensCrafters cares passionately about your vision, you can care passionately about other things.

LensCrafters: OPSM “Loves Eyes”

What do you love?

LensCrafters: OPSM

We had a simple message: OPSM loves your eyes so you can focus on the things in life you love.