Among Jeep owners, it’s hard to find anybody that doesn’t do interesting things. As this outdoor campaign showed, Jeeps are vehicles for fun of all kinds.
Jeeps have been a big part of Americana for over a half-century. Perhaps they’ve been a bigger part than you realized.
When you’re behind the wheel of a Jeep, the wild suddenly becomes a big playground.
Fun doesn’t require a Jeep. But it’s a lot easier to find when you have one.
There’s the original, and there are imitators. This campaign took a 28-mile trail with a 17% grade up a mountain to draw a line in the dirt.