Among Jeep owners, it’s hard to find anybody that doesn’t do interesting things. As this outdoor campaign showed, Jeeps are vehicles for fun of all kinds.
When you’re behind the wheel of a Jeep, the wild suddenly becomes a big playground.
Jeeps have been a big part of Americana for over a half-century. Perhaps they’ve been a bigger part than you realized.
Fun doesn’t require a Jeep. But it’s a lot easier to find when you have one.
There’s the original, and there are imitators. This campaign took a 28-mile trail with a 17% grade up a mountain to draw a line in the dirt.