Jeep: Fun On Wheels

Among Jeep owners, it’s hard to find anybody that doesn’t do interesting things. As this outdoor campaign showed, Jeeps are vehicles for fun of all kinds.

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Jeep “Sandbox”

When you’re behind the wheel of a Jeep, the wild suddenly becomes a big playground.

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Jeep “Heritage”

Jeeps have been a big part of Americana for over a half-century. Perhaps they’ve been a bigger part than you realized.

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Jeep “Fun On Wheels”

Fun doesn’t require a Jeep. But it’s a lot easier to find when you have one.

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Jeep

There’s the original, and there are imitators. This campaign took a 28-mile trail with a 17% grade up a mountain to draw a line in the dirt.

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